LinkedIn

With the LinkedIn integration, you can connect your LinkedIn ads to ClickPatrol to track ad clicks and monitor performance. The setup combines Google Tag Manager, the ClickPatrol Tag, and LinkedIn UTM parameters to classify traffic as ClickPatrol_Legitimate or ClickPatrol_Suspicious, letting you build audiences that focus only on real users.

Important: You must complete the Google Tag Manager setup before configuring the LinkedIn integration. If you have not done this yet, start with the Google Tag Manager article.

How it works#

When a visitor arrives from a LinkedIn ad, the UTM parameters in your ad URL tell ClickPatrol the traffic came from LinkedIn. The ClickPatrol Tag classifies the visit and pushes a ClickPatrol_Legitimate or ClickPatrol_Suspicious event into GTM. You can then use these events to build custom audiences that exclude suspicious traffic and focus your campaigns on genuine engagement.

Step 1: Copy your UTM template#

1. Go to Integration in the sidebar.
2. Click the LinkedIn tab.
3. Copy the UTM template shown under UTM Parameters:

&utm_source=linkedin&source=l&utm_medium=paid_social&utm_campaign={{CAMPAIGN_NAME}}&utm_id={{CAMPAIGN_ID}}&utm_content={{AD_ID}}&cr={{AD_ID}}

Note: this template is appended to your existing URL parameters, which is why it starts with &. If your ad has no parameters yet, remove the leading &.

Step 2: Add the UTM template to your LinkedIn ads#

1. Open LinkedIn Campaign Manager.
2. Go to the campaign or ad you want to edit.
3. Click on the ad at the ad level in the left-hand menu to view the individual ad details.
4. Scroll down to the Website URL section.
5. Click Build a URL Parameter.
6. Insert the UTM template from Step 1 into the URL parameters field.
7. Click Apply to add the parameters to your URL.
8. Click Publish to save and activate your changes.

Once saved, traffic from this ad will appear in your ClickPatrol dashboard.

Verify your setup#

After publishing, confirm the integration is working:

• Check your ClickPatrol dashboard for incoming LinkedIn traffic under Reports.
• If no traffic appears after 24 hours, confirm the UTM template is correctly added to your ads and that the ClickPatrol Tag is firing in GTM.

Note: ClickPatrol can only classify LinkedIn traffic that passes through the UTM parameters above. Ads without these parameters will not be tracked.

Next steps: build audiences#

Once the ClickPatrol events are firing, you can use them to build audiences that focus on real users and exclude suspicious traffic:

• GA4 Events: forward ClickPatrol events to GA4.
• Google Ads Audiences via GA4: build audiences in GA4 and share them with Google Ads.
• Google Ads Audiences via Custom Parameters: build audiences directly in Google Ads.