Google Ads

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Articles

• Google Ads - Audiences (via custom parameters)

  Pass the ClickPatrol classification as a custom parameter on the Google Ads tag, then build a Website visitors segment in Audience Manager that filters on that parameter. Use this route when GA4 is not linked to Google Ads.

• Google Ads - Audiences (via GA4)

  Send ClickPatrol events to GA4, build a custom audience there based on the legitimate or suspicious event, and the linked Google Ads account receives the audience automatically within 48 hours. Use it for targeting, Similar Segments, or account-level exclusion.

• Google Ads - Events

  Connect ClickPatrol events to the Google Ads Remarketing tag through Google Tag Manager, passing the Legitimate or Suspicious classification as a custom parameter. This makes the classification available as a condition in Audience Manager, so you can build audiences directly inside Google Ads without needing GA4.