Google Ads
Create Google Ads audiences through either custom parameters or GA4, then set up Google Ads events. These guides take you through both routes step by step.
Articles
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Google Ads - Audiences (via custom parameters)
Pass the ClickPatrol classification as a custom parameter on the Google Ads tag, then build a Website visitors segment in Audience Manager that filters on that parameter. Use this route when GA4 is not linked to Google…
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Google Ads - Audiences (via GA4)
Send ClickPatrol events to GA4, build a custom audience on the legitimate or suspicious event, and the linked Google Ads account receives it automatically within 48 hours. Use it for targeting, as a lookalike seed, or…
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Google Ads - Events
Send each Legitimate or Suspicious classification through Tag Manager to the Google Ads Remarketing tag. Audience Manager can then exclude suspicious traffic without relying on GA4.
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