How to use the Analytics page

The Analytics page in your ClickPatrol dashboard shows how your traffic splits into legitimate and invalid clicks over time. This is ClickPatrol's own analytics screen; it is not related to the Google Analytics (GA4) integration covered elsewhere in this knowledge base.

Where to find it#

Click Analytics in the sidebar of your ClickPatrol dashboard.

The toolbar#

At the top of the page you find:

• Date range: the button with the calendar icon shows the current range, for example "11 Aug 2026 - 26 Aug 2026". Click it to pick a different period.
• Filter: narrow the data down before you read the chart.
• Search groups...: search within your groups.
• Save view: store the current combination of range and filters, so you can come back to it later.
• Export CSV: download the data behind the page as a CSV file.

Read the traffic chart#

The chart is titled Traffic plus the selected period. It plots three series per day:

• Total traffic (blue): all clicks ClickPatrol received.
• Legitimate (green): clicks classified as genuine.
• Invalid (red): clicks classified as invalid.

A steady gap between the blue and green lines with a low red line is the healthy pattern. Spikes in the red line show you exactly on which days invalid traffic hit your campaigns.

Read the Total Clicks donut#

Next to the chart, the Total Clicks card shows the total number of clicks in the selected period, split into:

• Safe: clicks that were let through, with their share, for example 1,232 (85.26%).
• Blocked: clicks that were blocked, for example 213 (14.74%).

The per-day table#

Scroll down for a table with one row per day: clicks, legitimate clicks, invalid clicks, the invalid percentage, conversions and the conversion rate. Use it when you need exact numbers instead of the visual trend.

Good to know#

• Deeper breakdowns by campaign, keyword, device and location live on the Reports page in the sidebar.
• Data on this page can take up to 30 minutes to appear after a click, though it is often faster.