Conversion tracking
Conversion tracking sends your verified conversions (such as completed purchases or submitted leads) back to ClickPatrol. With this real conversion data, ClickPatrol can make more accurate blocking and unblocking decisions, recognizing genuine users based on the actions they actually completed instead of clicks alone. This guide shows you how to set it up through Google Tag Manager.
Why set up conversion tracking#
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Conversions: Every time a conversion is triggered, it's sent to ClickPatrol to learn from your conversions.
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Reduce false positives: Minimize incorrectly flagged legitimate traffic.
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Better evaluation: Evaluate the quality of traffic on your platform more accurately.
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Improved detection: Detect suspicious or fake clicks, especially with soft conversions.
Set up conversion tracking in Google Tag Manager#
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Create a new tag
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Click on Tags → New.
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Select Tag Configuration and choose Custom HTML.
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Insert the tracking code
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Open your ClickPatrol dashboard, go to Integration in the sidebar, and open the Conversions tab.
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Copy your personalized tracking code from there. It already contains your unique UID and the conversion parameters. Paste it into the Custom HTML field.
Always use the code from your own integration page rather than copying an example, so your UID and parameters are correct.
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Configure triggering
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In your GTM tag, go to Triggering.
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Select a trigger for confirmed conversions, such as:
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Purchase Completed
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Lead Submitted
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Save and publish
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After configuring the tag, click Save.
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Click Submit and then Publish to make the changes live.
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Only apply this trigger to hard (real) conversions, not softer actions like page views or form starts. This is crucial for ClickPatrol to accurately track and unblock users based on genuine actions.
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