Getting started

Browse articles in this section below.

Articles

• Google Ads

  Manual Installation Guide chose to install ClickPatrol manually? This guide walks you through pasting the tracking template at the Google Ads Account level. It also covers critical checks—such as removing conflicting overrides at the Ad level and properly placing UTM parameters—to ensure your protection is active.

• Google Tag Manager

  Set up the ClickPatrol Tag in Google Tag Manager to unlock and start using all of ClickPatrol’s advanced features.

• Conversion tracking

  Conversion tracking with ClickPatrol improves the quality of the ClickPatrol algortihm.

• Meta

  The Meta Ads integration relies on adding audience excluded sessions to a custom audience that is then excluded from your ad sets. Here's how to set up ClickPatrol to protect Meta ads.

• Bing Ads

  Bing Ads Connect your Microsoft Ads (Bing) campaigns to ClickPatrol. Add the Bing UTM template to your ads so ClickPatrol can classify traffic as Legitimate or Suspicious, then verify the data is flowing into your dashboard.

• LinkedIn

  LinkedIn Connect your LinkedIn Ads to ClickPatrol. Add the LinkedIn UTM template to your ads so ClickPatrol can classify traffic as Legitimate or Suspicious, helping you build audiences that focus on real users and exclude suspicious clicks.

• TikTok

  TikTok Connect your TikTok Ads to ClickPatrol. Add the TikTok UTM template to your ads so ClickPatrol can classify traffic as Legitimate or Suspicious, helping you build audiences that focus on real users and exclude suspicious clicks.

• Pinterest

  The Pinterest integration connects your Pinterest ads to ClickPatrol using Google Tag Manager, the ClickPatrol Tag, and Pinterest UTM parameters, so traffic is classified as ClickPatrol_Legitimate or ClickPatrol_Suspicious. After installing the ClickPatrol tag in GTM, you copy the Pinterest UTM template from the Integration tab and add it to the end of each ad's Destination URL (not the third-party tracking URLs field) via Ads → Reporting → Edit. You then verify incoming Pinterest traffic in the ClickPatrol dashboard. Finally, you build a Pinterest site visitor audience from the suspicious event and set it to Exclude at the ad group level—repeated for every ad group, since Pinterest exclusions don't inherit automatically—keeping your spend focused on legitimate traffic.

• DV360

  The article documents DV360 support as a classify-then-exclude workflow, because DV360 has no IP targeting at all (Google's own docs: "Targeting based on specific IP addresses is not available in Display & Video 360"), so ClickPatrol's automatic IP blocking can't apply there the way it does in Google Ads. The setup has six steps: install the ClickPatrol tag in GTM, build the DV360 parameter string, add it to each creative's landing page URL, verify, then exclude suspicious traffic through audiences and bad inventory through Apps & URLs targeting. The parameter string uses DV360's ${MACRO} syntax with source=dv: &cr=${CREATIVE_ID}&utm_id=${INSERTION_ORDER_ID}&utm_campaign=your-campaign-name&adi=${CAMPAIGN_ID}&utm_medium=programmatic&utm_source=dv360&source=dv&utm_content=${CREATIVE_ID} Two macro gotchas are called out because they cause silent failures: ${CAMPAIGN_ID} actually returns the line item ID (DV360 has no campaign-ID macro, so utm_campaign is static), and macros don't expand in YouTube or data-driven creatives. For exclusions, the article gives GA4 as the recommended route (ClickPatrol events to GA4, link the property to the DV360 advertiser, audiences export automatically and get excluded on line items) with a Floodlight tag-based audience as the alternative. Inventory exclusion runs off ClickPatrol's Placements report, applied manually in DV360's Apps & URLs targeting, with a note that the Is_Excluded toggle only writes to Google Ads. It closes with an explicit can/cannot section so expectations stay accurate. It also notes that ClickPatrol is on Google's official list of certified DV360 click trackers, which makes the redirect policy-compliant.