Channel Guide

Sub-sections

• Google Ads 3 articles

  Create Google Ads audiences through either custom parameters or GA4, then set up Google Ads events. These guides take you through both routes step by step.

  • Google Ads - Audiences (via custom parameters)
  • Google Ads - Audiences (via GA4)
  • Google Ads - Events
• Meta 2 articles

  Complete the Meta setup in Getting started first. Then use these articles to create your Meta audiences and configure the events that go with them.

  • Meta - Audiences
  • Meta - Events
• GA4 2 articles

  Use these guides to send ClickPatrol events and audience values to GA4. They explain what you need to configure so the data reaches your GA4 property.

  • GA4 - Events
  • Send ClickPatrol audience values to GA4
• LinkedIn 1 article

  After completing the LinkedIn setup article, turn to these guides for help creating and managing the LinkedIn audiences that work with ClickPatrol.

  • LinkedIn - Audiences
• Bing Ads 1 article

  First complete the Bing Ads setup article. These guides then show you how to build and manage the Bing Ads audiences that connect to your ClickPatrol account.

  • Bing Ads - Audiences

Setup-only channels

TikTok, Pinterest and DV360 do not have a separate audiences or events guide yet. Use the setup article in Getting started.

• TikTok

  Use GTM, the ClickPatrol Tag, and UTM parameters to connect your TikTok Ads account with ClickPatrol, classify each ad visit as legitimate or suspicious, and focus audiences on real users.

• Pinterest

  Use Google Tag Manager, the ClickPatrol Tag, and UTM parameters to connect Pinterest ads with ClickPatrol, classify visits as legitimate or suspicious, and build audiences of real users.

• DV360

  Classify programmatic traffic as legitimate or suspicious by connecting DV360 with ClickPatrol. Because DV360 lacks IP targeting, exclude flagged visitors and bad inventory from your line items.