Audiences
Build audiences in your ad platforms using the events ClickPatrol fires on your site. Use the guides in this section to set up exclusion lists, targeting audiences, and cleaner lookalike seeds in Google Ads, Meta, and other channels. Start with the best practices article if you're new to audience strategy, or jump straight into the platform-specific setup guides.
Articles
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Building audiences with ClickPatrol: best practices
Fire the ClickPatrol events, start with suspicious-traffic exclusion at account level, and prove the lift. Then build one lookalike seed on the combination of legitimate plus conversion. Stack from there using your own analytics events. Keep the number of active audiences under seven. Measure everything against a control.
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How to Create Custom Audiences in ClickPatrol dashboard
The Custom Audience feature allows you to segment visitors based on specific criteria defined in ClickPatrol. Note: The ClickPatrol Tag is required for this feature to function. When a visitor matches your conditions, a custom event is triggered. You can capture this event via Google Tag Manager to build audiences in GA4, enabling you to optimize your ad strategy by retargeting validated users or excluding unwanted traffic.
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