Meta - Events

By connecting your ClickPatrol events to the Facebook (Meta) Pixel through Google Tag Manager, you enable Facebook to recognize which clicks and visitors are Legitimate or Suspicious. This allows you to build highly accurate audiences inside Facebook, targeting only real, engaged users while excluding suspicious or fraudulent traffic from your ad sets. With these events, you can refine your campaign targeting, improve conversion quality, and protect your ad budget by ensuring Facebook’s optimization algorithms focus only on genuine traffic.

Setup Meta Events in Tag Manager#

To set up Meta Events for ClickPatrol in tag manager, follow these steps:

1. Important check if following steps are finished

• Implement ClickPatrol tag in Tag manager
• Implement Event Trigger in Tag manager
• Added MetaPixel to Tag Manager

2. Create a New Tag

• Go to the Tags section.
• Click New → Tag Configuration.
• Under Custom, select ClickPatrol Tag (or ClickPatrol Tag Manager).
• Enter your Facebook Pixel ID (s).
• Select Variable and choose {{events}}

4. Set Up Triggering

• Click Triggering.
• Choose ClickPatrol Event Trigger (made is step setup Event Trigger in tag manager).
• Give the tag a unique name (for example, ClickProtect or your own naming convention).
• Click Save.

6. Publish

• Click Submit to publish the changes in Tag Manager.

This matches all ClickPatrol events that start with ClickPatrol_ (for example, ClickPatrol_Legitimate, ClickPatrol_Suspicious).

Result#

After these steps in Google Tag Manager, your Facebook Ads Manager will begin identifying and labeling ad clicks as Legitimate or Suspicious. Once integrated, you can build audiences, refine campaign targeting, and manage on traffic quality. This setup provides the groundwork for cleaner data, stronger ad performance, and effective protection against invalid clicks.