Meta - Audiences

The goal is to send your ClickPatrol events to Meta Pixel, then build a Custom Audience in Facebook based on those events.

Important check#

In order to be able to build Audiences in Facebook you need to have following steps completed

• Implement ClickPatrol Tag
• Implement Event Trigger 
• Added Meta Events 

Build a Custom Audience in Facebook based on the events#

• Open Meta Business Suite and go to Audiences.
• Click Create audience → Custom Audience.
• Choose Website as the source.
• Select your Pixel.
• In Events, pick the event you want to include:
  • If you used separate events, choose ClickPatrol_legitimate to include only legitimate traffic.
  • To exclude bad traffic, create a separate audience from ClickPatrol_suspicious, then use it as an exclusion in ad sets.
  • If you used a generic event such as ClickPatrolEvent, add a refine by parameter rule: status equals legitimate or status equals suspicious.
• Set the retention window (for example, 30 days).
• Name your audience clearly, for example CP Legitimate 30d or CP Suspicious 30d.
• Click Create audience.

You can now use the legitimate audience for targeting or lookalikes. Use the suspicious audience as an exclusion in your ad sets.