Meta

In Getting started · Updated (1 months ago)

The Meta Ads integration relies on adding audience excluded sessions to a custom audience that is then excluded from your ad sets. Here's how to set up ClickPatrol to protect Meta ads.

Check this first

Make sure you've already followed the steps to install the ClickPatrol tag, and that there is a Meta Pixel (conversion tracking pixel) loaded within your page.

Add UTM Parameters to Your Facebook Ads#

  1. Open your Facebook Ads Manager and go to the campaign or ad you want to edit.

  2. Click on the ad level in the left-hand menu to view the individual ad details.

  3. Scroll down to the "Website URL" section.

  4. Below the Website URL field, click Build a URL Parameter.

  5. Add the following link to the ad:

    &utm_campaign={{campaign.name}}&utm_content={{ad.name}}&source=f&placement={{placement}}&campaign_id={{campaign.id}}&adset_id={{adset.id}}&ad_id={{ad.id}}

  6. Click Apply to add the parameters to your URL.

  7. Press Publish to save and activate your changes.

Results#

Once you’ve added the URL suffix to your Facebook Ads’ final URLs, ClickPatrol will automatically start recognizing and categorizing that traffic. This allows you to clearly see all visits coming from your Facebook campaigns directly in your ClickPatrol Dashboard, giving you detailed insights into click quality, user behavior, and potential invalid activity. By connecting your Facebook traffic this way, you’ll gain a more complete view of your advertising performance and ensure that ClickPatrol can effectively protect and optimize your campaigns.

Was this article helpful?

Let us know so we can improve our documentation

Thanks for your feedback!

Related Articles

Need Help?

If something isn't working or you have questions, our support team is here to help you.

Contact Support